For the first time in the ammunition industry, an ammunition manufacturer becomes also designer and manufacturer of the specific machines for making metallic centerfire ammunition components, as well as machines for priming, loading and packaging. This is a true new strategy: instead of undergoing the "trial and error" process which normally runs between the specific industrial end user of any product and the dedicated machine manufacturer, PBM Ammunition decided to design and build our own, creating the PBM Automation Division. Thanks to this new approach, our lead time to build and deliver is much shorter, our prices are lower (no middle commercial network) and most importantly we can assist our clients even with components supply if they do not manufacture them already, until they are up and running.